Baking at home for Christmas 2020
Baking at home for Christmas 2020
Christmas 2020 did not look the same as other years. With many countries still in varying states of lockdown, consumers took their newfound baking hobby to the next level this Christmas. They created sweet-smelling memories in the kitchen and tasty, homemade gifts to share with loved ones outside their own household.
Christmas home baking trends in 2020
Your segment's Christmas trends in 2020
Dr. Oetker Deco Cookie Kit (BE)
1 - DIY baking kits
As Christmas is traditionally a busy time in the kitchen, convenience is of major importance for many consumers. Baking kits provide this in two ways. One way is the all-in-one concept, which means consumers spend less time looking for ingredients. Most baking kits include decorations and food colorants for a festive result. Moreover, they also provide simple instructions, which almost guarantee good results, even for less experienced home bakers.
Aveve Reindeer Christmas Cake Kit (BE)
2 - Chocolate decoration kits
Once again, convenience is key. With chocolate decoration kits, consumers can create a showpiece in just seconds. Most chocolate decoration kits are designed to clip together in order to create a 3D structure. They can be used to decorate cakes and desserts, but also serve as home decorations that can be devoured after Christmas dinner.
Tesco Christmas Sprinkles (UK)
3 - Christmas sprinkles and decorations
Christmas toppings are a favorite with consumers, and with good reason. Whether they are colorful sprinkles or finely crafted chocolate pieces, they bring a festive touch to cookies, cakes and even desserts and ice cream. With a variety of shapes and colors, a Christmas sweet is just a piece of chocolate away!
